bespoke designed infographics
The first statistical graphs as we know them today were created by William Playfair in his 1786 book The Commercial And Political Atlas, although some historians argue there are cave paintings in the Serra Da Capivara caves in Brazil with similar features to many modern infographics that date from as far back as 25,000 years ago
Designed infographics to help with your marketing!
Over time, infographics have become one of the most popular tools for displaying data in a way that is quick and easy to interpret and that summarises the main points accurately and concisely. Today, as many as 56% of marketers use infographics in all their content, and they are the fourth most used type of content marketing.
Why Use Infographics?
Memorable Marketing
According to research by Xerox in 2017, as many as 65% of brands use infographics for marketing purposes, and this may be because infographics are eye-catching, colourful, and convey information in a memorable and concise manner. In fact, colourful marketing materials may improve readers’ attention span, recall, and brand recognition by over 80%.
Sales
infographics also improve the potential for sales. For example, Xerox found that infographics and other information presented in
colour generated 80% more sales than black and white designs. As infographics are usually colourful and eye-catching, they are an
easy way to make your advertisements and presentations more impactful.
Social Media Engagement
Using visuals in online marketing helps to improve your social media presence, particularly when they are used alongside SEO. Infographics are also very effective in generating social media shares for your business and driving more traffic to your website – all of which helps you build your brand and increase awareness among your target audience.
In Short…
Infographics are an effective way to not only catch your audience’s attention, but to sustain it.
By putting data in an enjoyable and easy-to-read format, your social media reach and engagement will increase, and your content is more likely to go viral online.
Testimonials
Each infographic has performed well on social media, and produced additional social media shares and backlinks for each client. I will definitely continue to use Eleanor and her team for infographics and other designs in future."
Types Of Infographics
Single Charts
Single charts include bar and line graphs. They are simple visualisations of data. These are easily recognised and interpreted, but possibly not the most interesting way of presenting data. Single Charts are great for use in formal settings – like for example, in corporate presentations and sales pitches.
Flow Charts
A flow chart begins at a ‘starting point’ and looks at the result of each subsequent action in order to predict possible results. Flow charts are useful for decision making, or to document, study, and improve processes.
Timelines
Timelines show how a topic has changed over time. This device is useful for showing changes to a subject across several years – like for example, the backstory of a business, or the progress of historical events.
Mixed-Chart Infographics
A Mixed Chart Infographic has a range of chart styles representing different types of data. This type of infographic is visually engaging and attention-grabbing for the viewer. Icons in Mixed Chart Infographics may be used to emphasise and clarify any points made through statistics
Instructional Diagrams
Instructional Diagrams are a step-by-step guide about how to use a product or service. They should
clearly illustrate what needs to be done for the product to work successfully. This helps users to more easily understand instructions than simply using text alone.
Photographics
Photographics combine data and photography to create an engaging and visual presentation that clearly explains the data.
Frequently Asked Questions
What is an infographic?
An infographic is a visual representation of data or information, designed to make complex information easy to understand and digest. It usually consists of graphics, charts, and other visual elements to help convey the message.
What are the benefits of using infographics?
Infographics are effective because they make it easier for people to understand complex information quickly. They can also help to increase engagement, as people are more likely to share and remember visual content. Infographics are also versatile and can be used for a variety of purposes, such as marketing, education, and storytelling.
What makes a good infographic?
A good infographic is visually appealing, easy to read, and effectively communicates the intended message. It should be well-designed and use appropriate colors, fonts, and graphics to enhance the information being presented. It should also be relevant and provide value to the audience.
What data can be turned into an infographic?
Any data that can be visualised can be turned into an infographic. This includes numerical data such as statistics, percentages, and trends, as well as non-numerical data such as concepts, ideas, and processes.
How can I promote my infographic?
To promote your infographic, you can share it on social media, include it in blog posts, and submit it to infographic directories. You can also reach out to influencers and ask them to share it with their followers. Additionally, you can use paid advertising to promote your infographic to a wider audience
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