A Rant: The Importance Of Internal Communications

Why is it that internal comms is so often external comms’ poor relation – the place where half-baked creativity goes to die? It makes no sense, and it seems like madness that in an age where a single employee’s behaviour can bring a company to its knees, we still seem to save the ‘good stuff’ […]
When Times Are Good You Should Advertise, When Times Are Bad You MUST Advertise!

Many business leaders have talked about why it is important to ‘pivot’ during the COVID-19 pandemic. They all have their own ideas about what it actually means, and their own agendas for telling business owners why it is important. But what does ‘pivot’ actually mean, and why is it important? A ‘pivot’ refers to a […]