purchases

Why Every Business Should Adopt A Subscription Model

The way we buy is changing.  Currently, there is an ongoing shift away from making individual, one-off purchases for goods and services, in favour of a subscription (or reoccurring income) model. This model has expanded from its roots in magazines, music, and streaming to now being commonplace in industries such as software, automotive, fashion, and […]

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When Times Are Good You Should Advertise, When Times Are Bad You MUST Advertise!

Many business leaders have talked about why it is important to ‘pivot’ during the COVID-19 pandemic. They all have their own ideas about what it actually means, and their own agendas for telling business owners why it is important.  But what does ‘pivot’ actually mean, and why is it important? A ‘pivot’ refers to a

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