The Client: In 2016, I was approached by Jennifer Davy, an Alexander Technique teacher who worked primarily in Exeter. Jennifer was keen to modernise her marketing and use the power of the internet to generate new clients and customers. When we first spoke, my initial job was to properly understand what the Alexander Technique is, […]
The way we buy is changing. Currently, there is an ongoing shift away from making individual, one-off purchases for goods and services, in favour of a subscription (or reoccurring income) model. This model has expanded from its roots in magazines, music, and streaming to now being commonplace in industries such as software, automotive, fashion, and
Why Every Business Should Adopt A Subscription Model Read More »
The internet offers businesses unrivalled opportunities to promote their services, connect with potential clients and customers, and convert interest into sales. But the online marketplace is crowded, even oversaturated. There is more competition now than ever before and standing out is a challenge. This is why if you want to improve your chances of achieving
5 Powerful Ways To Raise Your Online Profile Read More »
A new business support service called Thrive has been launched, offering a range of business training and support services for the self-employed and small to medium-size enterprises (SMEs) in Devon, Plymouth, Somerset*, and Torbay. The service aims to stimulate economic development through improving SME productivity and competitiveness, helping businesses to grow, create jobs, and reach
Thrive: Free Business Support Service Launched Read More »
Many business leaders have talked about why it is important to ‘pivot’ during the COVID-19 pandemic. They all have their own ideas about what it actually means, and their own agendas for telling business owners why it is important. But what does ‘pivot’ actually mean, and why is it important? A ‘pivot’ refers to a
When Times Are Good You Should Advertise, When Times Are Bad You MUST Advertise! Read More »