Graphics Interchange Formats may sound dry, but GIFs (as they are known) are undeniably fun. Essentially a moving picture that repeats on a continuous loop, GIFs have made their way into popular culture, and into communication.
Many smartphones now include a library of GIFs that can be included in text messages, emails, and chat services. This means that your reply need consist of nothing more than a moving image which captures your feeling; it could be something from a popular film, perhaps, or a television show, or even a quote from a song. GIFs which show facial reactions from hit TV shows like The Office, are especially popular.
Not all GIFs are animations, but many are moving images or pixels, so can be counted as such. They are also being used more regularly on business websites, and for online promotional materials.
Logos and text that would ordinarily be static, can now be made to move in eye-catching ways. This can be remarkable useful for drawing the reader’s eye to important product details, offers, or unique selling points.
Whether it’s a few moving pixels, a CGI masterpiece, or a compelling real-time animated character conducting a live Q&A, the use of animation for business is on the rise.
Companies in a wide range of industries are exploring this new avenue of marketing and trying ‘character building’ activities of their own.
Perhaps you should consider joining them?