An SEO Case Study
The Client: In 2016, I was approached by Jennifer Davy, an Alexander Technique teacher who worked primarily in Exeter. Jennifer was keen to modernise her marketing and use the power of the internet to generate new clients and customers. When we first spoke, my initial job was to properly understand what the Alexander Technique is, […]
Why Mental Wellbeing Matters
When was the last time you checked in with yourself and asked, ‘how am I?’ We can easily become weighed down with our workload, feel under pressure to meet deadlines, spend our days managing our teams, get completely caught up in the cycle of working 9-5 (or longer), and then without realising, we’re at the […]
The Five Key Tips That Helped Me Go From Full-Time Employment To Being My Own Boss
The year 2020 will forever be etched in our memories. For many of us, the constant battle against COVID-19 and the restrictions on life as a result of it, will feature prominently on the agenda when it comes to ‘worst year ever’ chats. When the pandemic hit, and those who could work from home began […]
Why Every Business Should Adopt A Subscription Model
The way we buy is changing. Currently, there is an ongoing shift away from making individual, one-off purchases for goods and services, in favour of a subscription (or reoccurring income) model. This model has expanded from its roots in magazines, music, and streaming to now being commonplace in industries such as software, automotive, fashion, and […]
5 Powerful Ways To Raise Your Online Profile
The internet offers businesses unrivalled opportunities to promote their services, connect with potential clients and customers, and convert interest into sales. But the online marketplace is crowded, even oversaturated. There is more competition now than ever before and standing out is a challenge. This is why if you want to improve your chances of achieving […]
Have You Thought About Becoming A Your Partnerships Ambassador?
What do you want to get from a networking event? To make connections? Raise awareness of your brand? Or – as may be at this time – to just feel completely comfortable in a room full of strangers? Well, you can get all these things from a single Your Partnerships event – and […]
Alex Interviews: Andrew Macmillan From aiMac-hr
Alex: Hi Andrew, can you tell me a bit about yourself and your business? Andrew: I am a fully qualified employment lawyer with over 25 years’ experience, and the owner of aiMac-hr employment law consultancy. We offer a range of employment law and hr services to businesses and individuals. aiMac-hr was launched on 1st July […]
Jellies That All Can Enjoy!
I am Louise Turley – AKA The Jelly Lady. As a single mum new to Devon, and with a startup freelance graphic design business to promote, I decided networking was the way forward. However, it soon became apparent that traditional events didn’t tie in well with the logistics of having small children, so I decided […]
Thrive: Free Business Support Service Launched
A new business support service called Thrive has been launched, offering a range of business training and support services for the self-employed and small to medium-size enterprises (SMEs) in Devon, Plymouth, Somerset*, and Torbay. The service aims to stimulate economic development through improving SME productivity and competitiveness, helping businesses to grow, create jobs, and reach […]
When Times Are Good You Should Advertise, When Times Are Bad You MUST Advertise!
Many business leaders have talked about why it is important to ‘pivot’ during the COVID-19 pandemic. They all have their own ideas about what it actually means, and their own agendas for telling business owners why it is important. But what does ‘pivot’ actually mean, and why is it important? A ‘pivot’ refers to a […]