An SEO Case Study
The Client: In 2016, I was approached by Jennifer Davy, an Alexander Technique teacher who worked primarily in Exeter. Jennifer was keen to modernise her marketing and use the power of the internet to generate new clients and customers. When we first spoke, my initial job was to properly understand what the Alexander Technique is, […]
10 Top Tips For Social Media
1. Define Your Goals Work out what you’re trying to achieve, and how you’re going to achieve it. 2. Know Who You’re Targeting … and create relevant content designed to engage them. 3. Post Consistently, But Add Value While we advise posting on social media every single day, it is important to add value with […]
A Rant: The Importance Of Internal Communications
Why is it that internal comms is so often external comms’ poor relation – the place where half-baked creativity goes to die? It makes no sense, and it seems like madness that in an age where a single employee’s behaviour can bring a company to its knees, we still seem to save the ‘good stuff’ […]
When Times Are Good You Should Advertise, When Times Are Bad You MUST Advertise!
Many business leaders have talked about why it is important to ‘pivot’ during the COVID-19 pandemic. They all have their own ideas about what it actually means, and their own agendas for telling business owners why it is important. But what does ‘pivot’ actually mean, and why is it important? A ‘pivot’ refers to a […]