An SEO Case Study
The Client: In 2016, I was approached by Jennifer Davy, an Alexander Technique teacher who worked primarily in Exeter. Jennifer was keen to modernise her marketing and use the power of the internet to generate new clients and customers. When we first spoke, my initial job was to properly understand what the Alexander Technique is, […]
10 Top Tips For Social Media
1. Define Your Goals Work out what you’re trying to achieve, and how you’re going to achieve it. 2. Know Who You’re Targeting … and create relevant content designed to engage them. 3. Post Consistently, But Add Value While we advise posting on social media every single day, it is important to add value with […]
Character Building: 3 Unexpected Ways Animation Is Used In Marketing
As the importance of social media as a marketing platform has risen, it’s become harder than ever to stand out. Companies are going to extraordinary lengths to attract (and maintain) the attention of potential customers, and one of the more modern tools they’re using to achieve this, is animation. Animation and CGI have made a […]
The Five Key Tips That Helped Me Go From Full-Time Employment To Being My Own Boss
The year 2020 will forever be etched in our memories. For many of us, the constant battle against COVID-19 and the restrictions on life as a result of it, will feature prominently on the agenda when it comes to ‘worst year ever’ chats. When the pandemic hit, and those who could work from home began […]
5 Powerful Ways To Raise Your Online Profile
The internet offers businesses unrivalled opportunities to promote their services, connect with potential clients and customers, and convert interest into sales. But the online marketplace is crowded, even oversaturated. There is more competition now than ever before and standing out is a challenge. This is why if you want to improve your chances of achieving […]