The Client: In 2016, I was approached by Jennifer Davy, an Alexander Technique teacher who worked primarily in Exeter. Jennifer was keen to modernise her marketing and use the power of the internet to generate new clients and customers. When we first spoke, my initial job was to properly understand what the Alexander Technique is, […]
In the post-pandemic world, no business – be it big or small – has survived unscathed, with one of the most seriously impacted parties being small and medium-sized enterprises (SMEs), for whom the pandemic cost an estimated £126.6 billion. As there are over 6 million SMEs in the UK – who account for over 99%
What To Do When You’ve NOT Been Paid Read More »
Step One is a local organisation that supports people across Devon, who may or may not have disabilities, with their mental health problems. Our vision is to help individuals live more independently and with greater confidence so that they can fulfil their potential. The charity has an incredible 85-year history of capacity building across the
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At Make A Dream Publishing Ltd., while investigating what underpins the successful creation of a social enterprise, we came across the 224-page e-book Social Innovator Series: Ways to Design, Develop and Grow Social Innovation. This inspired us to create a workshop and a subsequent webinar based on the steps required to create a social enterprise.
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1. Define Your Goals Work out what you’re trying to achieve, and how you’re going to achieve it. 2. Know Who You’re Targeting … and create relevant content designed to engage them. 3. Post Consistently, But Add Value While we advise posting on social media every single day, it is important to add value with
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As the importance of social media as a marketing platform has risen, it’s become harder than ever to stand out. Companies are going to extraordinary lengths to attract (and maintain) the attention of potential customers, and one of the more modern tools they’re using to achieve this, is animation. Animation and CGI have made a
Character Building: 3 Unexpected Ways Animation Is Used In Marketing Read More »
The year 2020 will forever be etched in our memories. For many of us, the constant battle against COVID-19 and the restrictions on life as a result of it, will feature prominently on the agenda when it comes to ‘worst year ever’ chats. When the pandemic hit, and those who could work from home began
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The way we buy is changing. Currently, there is an ongoing shift away from making individual, one-off purchases for goods and services, in favour of a subscription (or reoccurring income) model. This model has expanded from its roots in magazines, music, and streaming to now being commonplace in industries such as software, automotive, fashion, and
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Alex: Hi Andrew, can you tell me a bit about yourself and your business? Andrew: I am a fully qualified employment lawyer with over 25 years’ experience, and the owner of aiMac-hr employment law consultancy. We offer a range of employment law and hr services to businesses and individuals. aiMac-hr was launched on 1st July
Alex Interviews: Andrew Macmillan From aiMac-hr Read More »
Why is it that internal comms is so often external comms’ poor relation – the place where half-baked creativity goes to die? It makes no sense, and it seems like madness that in an age where a single employee’s behaviour can bring a company to its knees, we still seem to save the ‘good stuff’
A Rant: The Importance Of Internal Communications Read More »
A new business support service called Thrive has been launched, offering a range of business training and support services for the self-employed and small to medium-size enterprises (SMEs) in Devon, Plymouth, Somerset*, and Torbay. The service aims to stimulate economic development through improving SME productivity and competitiveness, helping businesses to grow, create jobs, and reach
Thrive: Free Business Support Service Launched Read More »
Many business leaders have talked about why it is important to ‘pivot’ during the COVID-19 pandemic. They all have their own ideas about what it actually means, and their own agendas for telling business owners why it is important. But what does ‘pivot’ actually mean, and why is it important? A ‘pivot’ refers to a
When Times Are Good You Should Advertise, When Times Are Bad You MUST Advertise! Read More »