An SEO Case Study
The Client: In 2016, I was approached by Jennifer Davy, an Alexander Technique teacher who worked primarily in Exeter. Jennifer was keen to modernise her marketing and use the power of the internet to generate new clients and customers. When we first spoke, my initial job was to properly understand what the Alexander Technique is, […]
Competition: Working From Home? Here’s How Tecadec Can Help You Reclaim Your Space
There’s no doubt that for many of us working from home is the new normal, and a return to the office seems unlikely and perhaps even unwelcome. But while working from home has a lot of benefits, it’s not all plain sailing. For instance, creating a professional and comfortable workspace at home has not always […]
10 Top Tips For Social Media
1. Define Your Goals Work out what you’re trying to achieve, and how you’re going to achieve it. 2. Know Who You’re Targeting … and create relevant content designed to engage them. 3. Post Consistently, But Add Value While we advise posting on social media every single day, it is important to add value with […]
Character Building: 3 Unexpected Ways Animation Is Used In Marketing
As the importance of social media as a marketing platform has risen, it’s become harder than ever to stand out. Companies are going to extraordinary lengths to attract (and maintain) the attention of potential customers, and one of the more modern tools they’re using to achieve this, is animation. Animation and CGI have made a […]
Why Every Business Should Adopt A Subscription Model
The way we buy is changing. Currently, there is an ongoing shift away from making individual, one-off purchases for goods and services, in favour of a subscription (or reoccurring income) model. This model has expanded from its roots in magazines, music, and streaming to now being commonplace in industries such as software, automotive, fashion, and […]
5 Powerful Ways To Raise Your Online Profile
The internet offers businesses unrivalled opportunities to promote their services, connect with potential clients and customers, and convert interest into sales. But the online marketplace is crowded, even oversaturated. There is more competition now than ever before and standing out is a challenge. This is why if you want to improve your chances of achieving […]
What Are Infographics And Why Should You Be Using Them?
The first statistical graphs as we know them today were created by William Playfair in his 1786 book The Commercial And Political Atlas, although some historians argue there are cave paintings in the Serra Da Capivara caves in Brazil with similar features to many modern infographics that date from as far back as 25,000 years […]
Thrive: Free Business Support Service Launched
A new business support service called Thrive has been launched, offering a range of business training and support services for the self-employed and small to medium-size enterprises (SMEs) in Devon, Plymouth, Somerset*, and Torbay. The service aims to stimulate economic development through improving SME productivity and competitiveness, helping businesses to grow, create jobs, and reach […]
When Times Are Good You Should Advertise, When Times Are Bad You MUST Advertise!
Many business leaders have talked about why it is important to ‘pivot’ during the COVID-19 pandemic. They all have their own ideas about what it actually means, and their own agendas for telling business owners why it is important. But what does ‘pivot’ actually mean, and why is it important? A ‘pivot’ refers to a […]